About the project


A number of campaigns were carried out for SWVL, the goal was to establish SWVL as the best ride-hailing application for the masses which is available for everyone and is budget-friendly while not compromising on comfort.


The brand wanted to establish itself as the consumer’s first choice of ride-hailing services available by developing engaging content that communicates people’s everyday commuting problems within urban cities and inter-cities.


Talking Point digitally amplified their OOH campaign to get better reach by building the talk-ability through a city-to-city road trip with influencers who broadcasted the entire journey on their social media creating buzz about how convenient and comfortable SWVL is.

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