About the project
LUX through its campaigns, positions itself as a luxury beauty brand for women which takes them in a world of fragrance and pleasure. It’s not only a soap but an experience of rich fragrances which you can bathe in.
To build an image of glamour and luxury by adding value to the ongoing and new campaigns to ensure LUX stays top of mind of the consumers.
Talking Point planned, managed & executed the media events to generate talk-ability through engaging creative content and giveaways (for e.g. Forever LUX rose) while leveraging media to constantly amplify the happenings on all social media.