LUX
About the project
Overview:
LUX through its campaigns, positions itself as a luxury beauty brand for women which takes them in a world of fragrance and pleasure. It’s not only a soap but an experience of rich fragrances which you can bathe in.
Challenge:
To build an image of glamour and luxury by adding value to the ongoing and new campaigns to ensure LUX stays top of mind of the consumers.
Solution:
Talking Point planned, managed & executed the media events to generate talk-ability through engaging creative content and giveaways (for e.g. Forever LUX rose) while leveraging media to constantly amplify the happenings on all social media.
