About the project
Lurella is a Los Angeles-based beauty & cosmetic brand that marked its entry into Pakistan in 2021, with a mission of creating a community for all beauty lovers. The brand essence, family & love are the main drivers that view each and every one of their customers as part of their family referring to them as the #LurellaFam.
The cosmetic industry is a competitive market undertaking massive growth among youngsters. As an E-commerce brand, Lurella wanted to reach out to its target market through relevant content delivery allowing them to get engaged with the brand in order to increase brand visibility and to increase online sales.
Talking Point helped the brand meet its objective by delivering digital & PR services to maximize the brand’s visibility among top reached beauty brands through creative brand strategy & to maximize sales by generating more traffic to the website. Further aided the brand communication process through our creative photography and videography along with digital and PR services.